Mail & Guardian Online advertising opportunities

The Mail & Guardian Online regularly features as one of the country’s top ten websites, as measured and audited by international metrics agency Nielsen//Netratings. It is the country’s biggest online newspaper. It was the first internet-based news publication in Africa. Launched in early 1994, it is reputed internationally for its quality content. The M&G Online has received numerous accolades and awards, including three international Webby Honouree awards ("Internet Oscars") in 2008; a Webby Honourable mention in 2005; and voted one of the world's top 175 websites by Forbes.com.

Be part of the M&G Online community and promote your products or services to more than 530 000 monthly unique visitors generating around five million monthly page impressions (audited by Nielsens//Netratings).

• Download the M&G Online advertising brochure (PDF)
  
• Download the M&G Online JobConnection brochure (PDF)

Print rate cards (PDF) Mail & Guardian newspaper Mail & Guardian Contact Chrizelda Viljoen: +27 (0)11 250 7300

Should you require more information on the above or information on how to market your products on the M&G Online, please don't hesitate to contact:

Bryan Khumalo,GM - Convergence and Business Development

• Email: bryank@mg.co.za
• Phone: +27 (0)11 250 7355 or
  +27 (0)83 273 2112
• Fax: +27 (0)11 250 7502

Sonja Arlow, Online Sales Executive

• Email: sonjaa@mg.co.za
• Phone: +27 (0)11 250 7356 or
  +27 (0)83 321 1040
• Fax: +27 (0)11 250 7502

Olivia Bosman, Online Sales Executive

• Email: OliviaB@mg.co.za
• Phone: +27 (0)11 250 7358 or
  +27 (0)83 354 9914
• Fax: +27 (0)11 250 7502

Siphiwe Mathebula, Online Sales Executive

• Email: siphiwem@mg.co.za
• Phone: +27 (0)11 250 7328 or
  +27 (0)78 659 8244
• Fax: +27 (0)11 250 7502

Client testimonial "When generating leads we look for an online partner who is showing steady growth and provides high-quality leads. By being innovative and pro-active, M&G Online has proved to be an ideal online partner. Leads generated by M&G Online are increasing steadily and deliver an above-average conversion rate, resulting in an above-average ROI. We attribute this above-average conversion rate to the type of reader that is attracted to the M&G brand." -- Outsurance online marketing department

Readership profile

The M&G Online appeals to the top LSMs, including the political and business classes and the country's intelligentsia. The publication attracts a readership that is above market aggregate in both income and education categories.

Total monthly readership figures

• 530 535 readers/unique browsers per month;
  
• 5 084 116 page impressions per month;
  
• About 20 000 users receive email HTML newsletters daily
  

Our readers

• Highly educated (82% beyond matric)
  
• In the top income bracket (21% have combined household income of R400 000 or more)
  
• 24% professional; 14% executive/managerial; 15% clerical/administrative
  
• In the age brackets 18 to 29 and 30 to 39
  
• 51% have satellite dishes
  
• 98% own cellphones, of which 60% are internet enabled
  
• 63% male; 37% female
  
• 51% own the house in which they live

(Details in our advertising brochure)

• Download the detailed M&G Online demographics breakdown (PDF)
• Download a guide to online advertising (PDF)